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Feb 12
2014

The 12 Best Fan Replies To SFX’ Rumored Attempt To Control Electric Forest

electric forest insomniac madison house SFX
Live event and media giant SFX Entertainment, Inc. has been accused of doing everything in its power to acquire Madison House and Insomniac's Electric Forest Festival, including putting an offer on the venue itself.

While the absence of a 2014 lineup made fans of the Rothbury, Michigan event nervous with the June 26 kickoff date approaching, a report from the local outlet White Lake Beacon surfaced on Reddit detailing a heated legal battle between SFX and Madison House/Insomniac.

The short backstory is this: SFX tries to buy Insomniac and fails. SFX tries to instead buy Madison House, festival originators and partner of Insomniac, and fails. SFX is allegedly now attempting to purchase the Double JJ Ranch, on which the event has been held for years, in hopes of invalidating contracts the promoters have with the current owners. A hearing Feb. 10 was adjourned until Feb. 28 to decide on a possible restraining order and injunction on behalf of AEG (current owners of Madison House) which would prevent any changes to the lease first negotiated in 2010.

SFX issued a statement to Spin, claiming the rumors regarding an attempted acquisition and any subsequent cancellation were untrue:

“There is absolutely no truth to the rumor that SFX is doing anything to halt Electric Forest. In fact, we agreed to rescue the property owner and then another party began a legal proceeding, much to our surprise. Electric Forest is a great festival held on a great site. We regret the actions of others, but we assure all fans of Electronic Music that we only are interested in expanding the offerings available to EMC fans" (EMC, or "Electronic Music Culture," is SFX's preferred acronym for EDM.)


Not surprisingly, once news of this alleged attempt to acquire and/or cancel EFF spread, loyal fans of the festie fought back with some of the most amusing responses we've seen in a while. Here are the most spirited by far:

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